Examining the behavioral intentions of cruise tourists : A quantitative analysis using structural equation modeling.

ISBN-13: 9786139989485 / Angielski / Miękka / 2019 / 56 str.

Hung-Che Wu; Ching-Chan Cheng; Chi-Han Ai

Opis

The purpose of this study is to identify the dimensions of experiential quality and investigate the interrelationships among experiential quality, experiential value (emotional value and functional value), trust, corporate reputation, experiential satisfaction and behavioral intentions perceived by cruise tourists. A multi-dimensional and hierarchical approach is used to examine the relationships between these higher order constructs.

O autorze

Wu, Hung-Che
Hung-Che Wu is an Associate Professor at Business School in Nanfang College of Sun Yat-sen University. Ching-Chan Cheng is an Associate Professor at Department of Food and Beverage Management in Taipei University of Marine Technology. Chi-Han Ai is an Assistant Professor at Department of International Tourism Management in Tamkang University.