Evolution of Medical Tourism: From Cottage Industry to Corporate World

ISBN-13: 9780988451803 / Angielski / Miękka / 2012 / 148 str.

Pramod Goel

Opis

The economic (and social) impact of these separating borders literally levels the playing field for entrepreneurs and corporations around the world, which is the focus of Evolution of Medical Tourism: from Cottage Industry to Corporate World. The contents provide an in-depth and behind-the-scenes glimpse into the growing phenomena of medical and dental tourism. Growing competition for affordable and accessible medical resources and providers has prompted a user-friendly yet thorough analysis of the medical tourism industry of the past, present and future in this meticulously researched and compiled 'how to' for up and coming as well as well-established medical providers around the world. Evolution of Medical Tourism: from Cottage Industry to Corporate World covers such topics as the future of the global healthcare industry to dealing with supply and demand in the medical tourism industry. From developing marketing channels to the importance of patient nurturing, negotiations and patient acquisition, this first-of-its-kind book offers guidance and information to established as well as new entrepreneurs in this field. The importance of customer satisfaction and infrastructure requirements in the medical tourism realm as well as the development of a solid business foundation for entrepreneurs to be successful in this growing and extremely competitive industry are the focus of Pramod Goel's Evolution of Medical Tourism: from Cottage Industry to Corporate World.