Entrepreneurship in Creative Crafts

ISBN-13: 9781032211954 / Angielski / Twarda / 2022 / 118 str.

Vanessa Ratten

Opis

This timely book looks at craft entrepreneurship and defines what qualifies as craft entrepreneurs and their products in a global context. Covering a new, emerging area of entrepreneurship study, this book will interest scholars and those who are interested in craft making and wish to develop it into a small business.

Spis treści

1. Creative crafts in society 2. Types of creative crafts 3. Defining craft making 4. Entrepreneurial marketing of crafts 5. Investigating Entrepreneurial Intention using the Theory of Planned Behaviour (TPB): A Case of Kotak Senyum, Brunei Darussalam 6. Craft entrepreneurial ecosystems 7. Creativity in craft organisations 8. Creative crafts in Latin America 9. Craft entrepreneurship: Future directions

O autorze

Vanessa Ratten is an Associate Professor of Entrepreneurship and Innovation at La Trobe University, Melbourne, Australia. She received her PhD from the University of Queensland, and has authored and edited over 30 books. She has more than 20 years university teaching experience and has taught a range of subjects including corporate venturing, innovation management and entrepreneurial business planning.