Entrepreneurship for the Creative and Cultural Industries

ISBN-13: 9780367419738 / Angielski / Miękka / 2020 / 258 str.

Bonita Kolb

Opis

This book will teach the basics of business in a way relevant to the challenges of running a small business marketing a creative product.Whether it is understanding the basics of business language or using social media marketing, this textbook covers the entrepreneurial skills required to succeed in the creative sector.

Spis treści

Introduction Part 1: Finding Your Entrepreneurial Inspiration 1. Art, Culture and Entrepreneurship 2. Making the Dream a Reality 3. Researching Competitors and Customers Part 2: Creating Your Entrepreneurial Business 4. Analyzing the Product and its Benefits 5. Targeting the Right Customer 6. Mastering the Numbers 7. Distributing Your Product 8. Promoting and Branding the Product 9. Building Social Media Relationships Part 3: Growing Your Business to the Next Level 10. Financial Concepts for Success 11. Expanding the Business 12. Legal and Management Issues for Growth