Entrepreneurship as Strategy: Competing on the Entrepreneurial Edge

ISBN-13: 9780761915799 / Angielski / Twarda / 2000 / 168 str.

G. Dale Meyer; Kurt A. Heppard; Dale Meyer

Opis

The creation of innovative products and services by entrepreneurs is often cited as one of the key strengths of the current American economy. Academics and executives alike are beginning to recognize the advantages of innovation and real-time experimentation over traditional strategic planning processes. Large firms find they need to create strategies that are entrepreneurial, and emerging firms are recognizing the importance of a continuing emphasis on entrepreneurship in their long-term strategic vision.