Entrepreneurship and Small Business : Start-up, Growth and Maturity

ISBN-13: 9781137430359 / Angielski / Miękka / 2016 / 584 str.

Paul Burns

Opis

This bestselling text provides students with a comprehensive introduction to entrepreneurship. Thoroughly updated with new case studies and video features, the new edition combines an international outlook and theoretical depth with good management practice, providing a complete guide to the life-cycle of a business from start-up to maturity.

Recenzje

'A highly engaging and contemporary text, Paul Burns' revised edition provides a very practical approach to the study of entrepreneurship and small business. The case studies and case questions challenge students, encouraging them to reflect on their learning and enhance their understanding.' - Colette Henry, Norbrook Professor of Business & Enterprise, Centre for Veterinary & Bioveterinary Enterprise, The Royal Veterinary College

'A highly readable, comprehensive text for all students of small business. Its detailed coverage and explanation of the small business life cycle, adorned with rich examples and mini case studies, offers readers a solid learning experience related to the essentials of small business management.' - Jay Mitra, Head of Entrepreneurship and Innovation Group, Essex Business School

'This text should be indispensible to any student of entrepreneurship. It combines well researched understanding of entrepreneurship issues with considerable practical guidance in the form of cases, exercises, advice and tips. I strongly recommend it to any one whether they simply want to learn more about entrepreneurship or actually set up their own enterprise.' - Elizabeth Chell, Professor of Entrepreneurial Behaviour, Kingston University

'A well structured contemporary overview of key aspects of the entrepreneurial process.' - Sue Marlowe, Professor of Entrepreneurship, De Montfort University

'The 3rd edition of Paul Burns' Entrepreneurship and Small Business was a joy to read. Its improved format and updated case studies, along with several other important additions, make it ideal for teaching at both the undergraduate and postgraduate levels. It is also an excellent handbook for practitioners who launch their own enterprises.' - Mike Wells, Teaching Fellow, Entrepreneurship, City University

'An excellent text for students to refer to time and time again. Very comprehensive.' - Julie Logan, Professor of Entrepreneurship, City University

'It is one of the most thorough texts that I have seen on the topic of entrepreneurship.The book could very easily be adapted for either an entrepreneurship or a small business management course.' - Matt Allen, Northeastern University

'...a comprehensive text, written in a way that made me eager to read it. I could envisage students, those contemplating start-up and existing owner-managers, all reading it with interest...the overriding benefit lies in the way it is written - which inspires the reader to want to find out more, to gain skills and knowledge and to put theory into practice.' - Cathie Wright, Teaching Fellow in Management and Languages, Heriot Watt University, The International Journal of Entrepreneurship and Innovation

Spis treści

PARTI: ENTREPRENEURSHIP 1. Entrepreneurship: The Social and Business Revolution 2. The Economics of Entrepreneurship and Public Policy 3. The Entrepreneurial Character 4. Discovering a Business Idea 5. Researching and Evaluating the Business Idea PARTII: START-UP 6. Start-up: Developing Your Business Model 7. Adding Values to the Business Model 8. Launching the Business 9. Legal Foundations 10. Operations and Risk 11. Financial Management PARTIII: GROWTH 12. Growth: Building the Foundations 13. Strategies for Growth 14. Financing the Business 15. From Business Model to Business Plan PARTIV: MATURITY 16. Maturity: Success and Failure 17. Family Business 18. From Entrepreneur to Entrepreneurial Leader 19. Corporate Entrepreneurship.

O autorze

Paul Burns recently retired from his position as Professor of Entrepreneurship and former Dean of the University of Bedfordshire Business School, UK. He has previously held posts as Professor of Small Business Development at Cranfield School of Management, UK, having joined it from Warwick University Business School, UK. Over his forty-year career, he has been an academic, an accountant and an entrepreneur, giving him unrivalled academic and practical insight into entrepreneurial practice.