Entrepreneurship and Small Business

ISBN-13: 9781352012491 / Angielski / Miękka / 2022 / 584 str.

Paul Burns

Spis treści

PART 1 ENTREPRENEURSHIP.- 1. Entrepreneurship: The social and business revolution.- 2. The economics of entrepreneurship and public policy.- 3. The entrepreneurial mind-set.- 4. Recognizing business opportunities.- 5. Researching business ideas.- PART 2 START-UP.- 6. Lean methodologies and business model frameworks.- 7. Developing the business model.- 8. Market segments and value propositions.- 9. Developing the marketing mix.- 10. Sales and marketing communications.- 11. Setting the legal foundations.- 12. Developing the operations plan.- 13. Managing risk.- 14. Recruiting and managing people.- 15. Financial forecasting and control.- PART 3 GROWTH.- 16. From entrepreneur to leader.- 17. Developing strategy and the business plan.- 18. Scaling and growth strategies.- 19. Financing the business.- PART 4 MATURITY.- 20. Maturity: Success and failure.- 21. Family business.- 22. Corporate entrepreneurship and intrapreneurs.

O autorze

Paul Burns is Emeritus Professor of Entrepreneurship at the University of Bedfordshire Business School, UK. He has been Pro Vice Chancellor and for 10 years was Dean of the Business School, stepping down in 2011. Over his 40-year career he has been an academic, an accountant and an entrepreneur – giving him unrivalled academic and practical insight into the entrepreneurial process. As well as launching and running his own business, he has helped develop hundreds of business plans and has worked with entrepreneurs, small firms and their advisors, helping launch successful businesses.

Blurb

Why do some small businesses succeed while others fall at the first hurdle? How can you develop an entrepreneurial mindset to work through challenges, achieve your goals and see your enterprise thrive?

This new edition of the market-leading textbook by Paul Burns offers an unrivalled holistic introduction to the field of entrepreneurship and valuable guidance for budding entrepreneurs looking to launch their own small business.

Drawing on his decades of academic and entrepreneurial experience, the author takes you on a journey through the business life-cycle, from the early stages of start-up, through progressive growth, to the confident strides of a mature business. Combining cutting-edge theory with fresh global examples and lessons from real-life business practice, this accessible and explorative textbook will encourage you to develop the knowledge and skills needed to navigate the challenges faced by today’s entrepreneurs.

Entrepreneurship and Small Business will help you to:

• Learn what makes entrepreneurs tick with brand new Get into the Mindset video interviews and an exploration of entrepreneuial character traits
• Seamlessly incorporate multimedia content into your learning with the new Digital Links platform accessed via your smart device
• Understand how worldwide events can impact small businesses through incisive analysis of the effects of the COVID-19 pandemic
• Grasp how entrepreneurship differs around the globe, with over 100 Case Insights and new examples from a diverse range of countries and industries
• Ensure your understanding of the entrepreneurial landscape is up-to-date, with new chapters on recruiting and managing people, and on lean methodologies and business model frameworks.

This is the ideal textbook for students taking undergraduate and postgraduate Entrepreneurship or Small Business Management courses, as well as for MBA students.

Visit the companion website at www.macmillanihe.com/companion/Burns-ESB-5e/ to access a wealth of resources to support your learning, including video interviews with successful entrepreneurs, bonus case studies, a comprehensive test-bank of multiple choice questions and more.