Entrepreneurship: Context, Vision and Planning

ISBN-13: 9781403901606 / Angielski / Miękka / 2004 / 432 str.

John Legge; Kevin Hindle

Opis

Entrepreneurship: Context, Vision & Planning enables final year undergraduate and postgraduate students to successfully blend their existing knowledge and skills to create a new enterprise to pursue an opportunity. A comprehensive outline of the historical development of the topic and its underpinnings in history, economics, law and politics sets the context for entrepreneurship before readers encounter practical models and recommendations which enable them to develop successful business plans to command the attention of potential investors. Blending theory and practice throughout, this text uniquely:
- Emphasizes ethical entrepreneurship and argues that successful businesses can generate broad social benefits beyond the entrepreneur and their stakeholders
- Incorporates a technological awareness reflected in numerous computer and hi-tech industry examples and the discussion of rapid change in the diffusion of technology
- Links entrepreneurship theory with economics
- Provides a detailed methodology for analyzing opportunities and identifying likely success and failure rates
- Considers the future of entrepreneurship and its application under particular social and economic conditions
Online lecturer support includes:
- Comprehensive teaching guide
- Powerpoint slide presentations for a 12 lecture course
- Testbank including over 100 short answer questions (with answers)
View at: www.palgrave.com/business/legge/entrepreneurship for more information

Spis treści

Foreword.- Introduction.- Perspectives on Entrepreneurship.- Entrepreneurs in Society.- Entrepreneurs and Cycles.- The Entrepreneurial Business Plan.- Proving the Business Concept.- reating the Business Model.- The Legal Environment.- The Role of Governments.- Entrepreneurship in Corporations.- The Entrepreneurial Financial Model.- Preparing the Business Plan.- Investment and Investors.- Beyond 'How To': Key Issues in Understanding Entrepreneurship.- Bibliography.- Index.

O autorze

JOHN LEGGE teaches at the Australian Graduate School for Entrepreneurship, Swinburne University of Technology, Australia.

KEVIN HINDLE is a Professor at the Australian Graduate School for Entrepreneurship, Swinburne University of Technology, Australia.

Blurb

Entrepreneurship: Context, Vision& Planning enables final year undergraduate and postgraduate students to combine theory and practice in order to create successful new enterprises. Using a clear and comprehensive style, these experienced authors demonstrate the ways in which entrepreneurship has links with history, economics, law and politics.

This innovative and unique text includes:

·An ethical emphasis illustrating the many social benefits of a successful business.

·A technological awareness due to a large number of computer and hi-tech industry examples.

·A chapter debating the future of entrepreneurship.

·Guidance on how to develop a successful business plan.

Author Biographies

John Legge and Kevin Hindle both teach in the Australian Graduate School of Entrepreneurship at the Swinburne University of Technology.

Visit the companion website at:
www.palgrave.com/business/legge
which includes:
·Comprehensive teaching guide.
·Powerpoint slide presentation for a 12 lecture course.
·Testbank comprising of over 100 short answer questions (with answers).
·Downloadable student workbook.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
http://www.palgrave.com/business/legge/