Entrepreneurship & Small Business Management in the Hospitality Industry

ISBN-13: 9780750684484 / Angielski / Miękka / 2008 / 306 str.

Darren Lee-Ross; Conrad Lashley

Opis

Divided into four sections, 'Entrepreneurship and Small Business Management in the Hospitality Industry' takes an intuitive step-by-step progression through each stage of the entrepreneurial process.

Spis treści

1. Context, Theoretical Perspectives and Definitions; 2. Indigenous and Ethnic Entrepreneurship: A Cultural Perspective; 3. Entrepreneurs and Small Firm Ownership; 4. Creativity and Entrepreneurship; 5. Innovation, Opportunity and Protection; 6. The Feasibility Analysis; 7. The Family Business: Who’s to Bless and Who’s to Blame?; 8. Hospitality, Commercial Homes and Entrepreneurship; 9. Preparing a Business Plan; 10. Leadership and the Entrepreneur: “I’m Right Behind You
Leading the Way”; 11. Growth: the Harder I Work the Luckier I Get

O autorze

Darren Lee-Ross, Conrad Lashley