Email and Commercial Correspondence: A Guide to Professional English

ISBN-13: 9781493906345 / Angielski / Miękka / 2014 / 164 str.

Adrian Wallwork

Opis

If you write emails and letters as part of your work, then this book is for you. By applying the suggested guidelines, you will stand a much greater chance of getting the desired reply to your emails in the shortest time possible.Some of the key guidelines covered include:

• Write meaningful subject lines - otherwise recipients may not even open your mail.
• Always put the most important point in the first line - otherwise the reader may not read it.
• Be concise and only mention what is truly relevant. Write the minimum amount possible - you will also make fewer mistakes
• Be a little too formal than too informal - you don't want to offend anyone.
• If you have two long important things to say, say them in separate emails.
• Give clear instructions and reasonable deadlines.
• If you need people to cooperate with you, it is essential to highlight the benefits for them of cooperating with you.
• Empathize with your recipient's busy workload.
• Never translate typical phrases literally - learn equivalent phrases.

The book concludes with a chapter of useful phrases. There is also a brief introduction for trainers on how to teach Business / Commercial English.

Spis treści

Email Addresses.- Subject Lines.- Initial Salutations.- Introductions and Final Salutations.- Making Requests.- Replying to Requests.- Chasing and Being Chased.- Reviewing Documents.- Ensuring Better Communication By Using a Soft Approach.- Recognizing Level of Formality.- Punctuation and Capitalization.- Sending Attachments.- Business Letters.- Planning and Structuring, Avoiding Mistakes in Your English.- Abbreviations, Acronyms and Smileys.- Useful Phrases: Generic.- Useful Phrases: Commercial.

O autorze

Wallwork, a native English speaker from the UK, has 25 years of experience teaching English at various IT companies in Pisa, Italy. He has published 13 books with Springer Science+Business Media.

Blurb

If you write emails and letters as part of your work, then this book is for you. By applying the suggested guidelines, you will stand a much greater chance of getting the desired reply to your emails in the shortest time possible.

Some of the key guidelines covered include:

• Write meaningful subject lines - otherwise recipients may not even open your mail.
• Always put the most important point in the first line - otherwise the reader may not read it.
• Be concise and only mention what is truly relevant. Write the minimum amount possible - you will also make fewer mistakes!
• Be a little too formal than too informal - you don’t want to offend anyone.
• If you have two long important things to say, say them in separate emails.
• Give clear instructions and reasonable deadlines.
• If you need people to cooperate with you, it is essential to highlight the benefits for them of cooperating with you.
• Empathize with your recipient's busy workload.
• Never translate typical phrases literally - learn equivalent phrases.

The book concludes with a chapter of useful phrases. There is also a brief introduction for trainers on how to teach Business / Commercial English.

Adrian Wallwork is the author of over 30 books aimed at helping non-native English speakers to communicate more effectively in English. He has published 13 books with Springer Science+Business Media.

Other books in this Professional English series:

CVs, Resumes, and LinkedIn

User Guides, Manuals, and Technical Writing

Meetings, Negotiations, and Socializing

Presentations, Demos, and Training Sessions

Telephone and Helpdesk Skills