Electronic Media Management, Revised

ISBN-13: 9781138129276 / Angielski / Twarda / 2015 / 432 str.

Peter Pringle; Michael F. Starr

Opis

First Published in 2006. Routledge is an imprint of Taylor & Francis, an informa company.

Spis treści

Broadcast Station Management; Financial Management; Human Resource Management; Broadcast Programming; Broadcast Sales; Broadcast Promotion and Marketing; Broadcast Regulations; Managing the Cable Television System; Public Broadcast Station Management ; Entry into the Electronic Media Business; Appendix A: TV Parental Guidelines; Appendix B: Radio Station Manager's Guide: Some Basics of the FCC's Rules and Regulations; Glossary; Bibliography; Index

O autorze

Peter K. Pringle