Electronic Commerce: Theory and Practice

ISBN-13: 9783642096563 / Angielski / Miękka / 2010 / 170 str.

Makoto Yokoo; Takayuki Ito; Minjie Zhang

Opis

Electronic Commerce technologies have been studied widely in the field of Economics and Informatics. In recent years, there are multiple aspects of researches in electronic commerce including supply chain model, Internet auctions, Internet volume discounts, electronic bank and stock trading, and several others. The increase of Electronic Commerce research activities can be observed in a variety of the fields. The aim of this book is to encourage activities in this field, and to bring researchers with an interest in Electronic Commerce. This book is edited from some aspects of e-commerce researches including theoretical mechanism design of trading based on auctions, allocation mechanism based on negotiation among multi-agent, case-study and analysis of e-trading, data engineering issues in e-commerce, and so on. The reason why the many aspects are included is to show the outline of the newest research result of e-commerce research.

Spis treści

Product Ontology and OWL Correspondence.- Optimizing the Pre-Processing Phase of Automatic e-Document Classification.- Packaging Web Product Information in XML for Mobile Clients.- Designing an Auction Protocol for Cases Involving Insincere Sellers: Motivating buyers to investigate unidentified sellers.- Cheating in Second Price Auctions with Affiliated Values.- A framework for comparing e-business and e-government website initiatives: An empirical study in Spain.- A Transactional Relationship Visualization System In Internet Auctions.- A Cooperation Dealing Model of Hybrid Traders based on Volume Discounts.- Analyses of Task Allocation based on Credit Constraints.- An Approach to Implementing A Threshold Adjusting Mechanism in Very Complex Negotiations: A Preliminary Result.- A New Approach to Detecting False-Name Bids in e-Auctions.- The Prediction of Partners' Behaviors in Self-Interested Agents.

Blurb

This book addresses new trends and innovative aspects in electronic commerce research, including B2B (business to business), B2C (business to customers), Supply Chain Management, Business Process Management, Agent-based E-Commerce, E-Commerce Intelligence, Decision Support Systems, Web Services, Agents and Economic Incentives, Auctions and Negotiations, Case Study in E-Commerce, and so on.

Electronic Commerce has been made rapid progress and is an effective form of economic activities for business, government, end-users, and customers. The uniqueness of this book is including both analyses, theory of information economics, and practical applications. This book also introduces innovative technologies for electronic commerce and their applications with case study to help researchers, system managers, business mangers and learners grasp the new trends of electronic commerce and plan the appropriate business strategy.