Effectiveness Of Online Visual Merchandise In Indian Ecommerce

ISBN-13: 9783659978845 / Angielski / Miękka / 2016 / 92 str.

Vijay Kumar Reddy Prodhuturi

Opis

E-Commerce business in India has mushroomed in the recent past. The competition from the non-Indian based e-commerce giants did not shake the domestic players much. As they claim, the low priced merchandise and discount sales is the backbone of the industry. This study explores how the technical aspects like visual merchandise contributes to the success of online retailers in the fierce competition that still exists.

O autorze

Dr.P.V. Vijay Kumar Reddy is an Assistant Professor (Marketing) in KL University Business School, K L university, Guntur, A.P., India. Prior to his teaching and research, he worked with Wipro Ltd as a procurement lead. His research interests are in the areas of retail format development, emotional marketing and relationship marketing.