E. W. Scripps and the Business of Newspapers

ISBN-13: 9780252067501 / Angielski / Miękka / 1999 / 232 str.

Gerald J. Baldasty

Opis

Edward Willis Scripps revolutionized the newspaper industry by applying modern business practices to his chain of more than forty newspapers and creating a telegraphic news service and illustrated news features syndicate. This title presents a portrait of this entrepreneurial giant, drawing on Scripps' business correspondence.