Does Your Brand Need A Spanking?: Move your brand from bashful to badass

ISBN-13: 9780985802608 / Angielski / Miękka / 2012 / 236 str.

Andrea F. Fitting Ph. D.

Opis

If you're not getting your fair share of the market, despite the fact that your products and services are outstanding, your brand might need a spanking. This is a book for Challenger Brand owners and managers who might have what it takes to take whip-in-hand and move their brands into the limelight.