Fitting Ph. D., Andrea F.

Andrea Fitting is a brand philosopher, Fulbright Scholar and not-quite-five-foot rouser of rabble. She has been the owner of Fitting Group, a Challenger Brand Agency, since 1986. Andrea was born in Budapest, Hungary and became a refugee during the Hungarian Revolution. As a result, she has always been a bit of a Challenger Brand herself. In a past iteration of her career, she earned a Ph.D. in Archaeology and Anthropology, wielding a trowel, a plumb bob and a pick mattock with the best of them. Andrea has taught intrepid students of past cultures, traveled extensively to interesting places and...