Digital Sensory Science: Applications in New Product Development

ISBN-13: 9780323952255 / Angielski / Miękka / 2023

J. Ben Lawlor; Jean A. McEwan; David Labbe

Opis

Digital Sensory Science: Applications in New Product Development provides a comprehensive overview of digital sensory science, an area that has broadly been defined as the use of technology to measure, explain and/or predict sensory perception. The goal of this book is to illustrate to the reader the opportunities around digital sensory science as well as the challenges to be overcome. This book offers practical guidance to both researchers and practitioners of sensory science.

Spis treści

1. Introduction 2. The emergence of digital technologies and their impact on sensory science 3. The arrival of digitization in sensory research and its further development in the use of artificial intelligence 4. Digital Toolbox- Ways of Increasing Efficiency in a Descriptive Panel 5. "Hybridization" of Physical and Virtual Environments in sensory design 6. Journey from a sensory box to a world of experience 7. Using digital tools to investigate and understand individual differences in flavour perception 8. Sensory Self Service - Digitalisation of Sensory Central Location Testing 9. Predicting sensory properties from chemical profiles, the ultimate flavour puzzle: a tale of interactions, receptors, mathematics and artificial intelligence 10. Electronic noses and tongues: Current trends and future needs 11. Leveraging Neuro-Behavioral Tools to Enhance Sensory Research 12. Emerging biometric methodologies for human behavior measurement in applied sensory and consumer science 13. Next generation sensory and consumer science data collection tools using digital technologies 14. What do implicit measures in sensory and consumer science add, except cost and complexity? 15. Using virtual reality as a context-enhancing technology in sensory science 16. Multisensory immersive rooms: A mixed reality solution to overcome the limits of contexts studies 17. Voice-Activated Technology in Sensory and Consumer Research: A New Frontier 18. Shining through the smog: How to tell powerful, purposeful stories about sensory science in a world of digital overload