Developing New Food Products for a Changing Marketplace

ISBN-13: 9780849328336 / Angielski / Twarda / 2007 / 616 str.

Aaron L. Brody; Brody L. Brody; Aaron L. Brody

Opis

Continuing to offer the up-to-the-minute information that made the widely adopted first edition so popular, the second edition introduces new concepts in staffing, identifying, and measuring consumer desires; engineering scale-up from the kitchen, lab, or pilot plant; and generating product concepts.

Spis treści

The Food Industry in the United States, J. Lord
Product Policy and Goals, J. Lord
New Product Failure and Success, J. Lord
The Food Product Development Process, M.J. Rudolph
Food Product Concepts and Concept Testing, J. Lord
Consumer-Driven Product Design of Foods and Beverages: Methods, Mind-Sets, Metrics, H. Moskowitz, M. Silcher, J. Ewald, and J. Beckley
New Product Organizations: High-Performance Team Management for a Changing Environment, R.E. Smith and J.W. Finley
Food Science, Technology, and Engineering Overview for Food Product Development, R.T. Toledo and A.L. Brody
Development of Packaging for Food Products, A.L. Brody
New Food Products: Technical Development, S. Segall
Innovative New Food Products: Technical Development in the Laboratory, A.W. Pyne
Improving the Success Rate of New Food Product Introductions, M. Thomas
Consumer Sensory Testing for Food Product Development, A.V.A. Resurreccion
The Scale-Up and Commercialization of New Food Products, T.L. Morgan and M.M. Depp
Response Surface Methodology (RSM): An Efficient Approach for Statistical Data Analysis, Modeling, and Process and Product Optimization, M. Chinnan
Shelf Life of Packaged Foods: Its Measurement and Estimation, G.L. Robertson, Ph.D.
Toward the Development of an Integrated Packaging Design Methodology: Quality Function Deployment—An Introduction and Example, S.A. Raper, Ph.D., CPP
Shaping a Brand through Package Design, C.K. Bailey and G. Christ O’Neill
Public Policy Issues, E.F. Greenberg
Launching the New Product, J. Lord

O autorze

Aaron L Brody (President & CEO, Packaging/Brody, Inc., Duluth, Georgia, USA) (Author) , John B Lord (Saint Joseph's University, Philadelphia, Pennsylvania, USA) (Edited by)