ISBN-13: 9780230289420 / Angielski / Twarda / 2010 / 228 str.
ISBN-13: 9780230289420 / Angielski / Twarda / 2010 / 228 str.
Combining insights from leading academic research and experienced managers, this book provides a systematic framework to understand what innovation is, why it matters, how it can be managed and how it can help your organization to reach its objectives.