Destination Marketing: An International Perspective

ISBN-13: 9781138592254 / Angielski / Miękka / 2018 / 192 str.

Metin Kozak; Nazmi Kozak

Opis

This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation.

Spis treści

Introduction PART I – DESTINATION IMAGE 1. A Study of the Role of Country Image in Destination Image 2. Lake-destination Image Attributes: A Neural Network Content Analysis  3. Literature Creation of Tourist Imaginary 4. Travel Writings and Destination Image 5. Affective component of the destination image: A computerised analysis
PART II – DESTINATION BRANDING 6. Shaping Collaboration in Tourism: Thuggery in a Destination Branding Process  7. Revealing Internal Stakeholders’ Perceptions of Developing ‘Brand Alexandria’ 8. Rebranding Components towards Developing a Tourism Destination 9. Analysing Destination Readiness for Branding PART III – SUPPORTING ELEMENTS OF DESTINATIONS 10. Exploring Film-induced Tourism: Implications for Onsite Heritage Interpretation Justyna 11. The Ançã Stone in the Building of a Tourist Destination 12. Identifying Research Gaps in Medical Tourism Yin  13. Destination Experience for Middle-East Tourists PART IV – MODELS OF DESTINATION MARKETING & COMPETITIVENESS 14. A Study on the Flow Experience Relationship Model of Gaming Activity 15. A Review of Life Cycle Models by Plog & Butler from a Marketing Perspective 16. A New Tourism Map for Dubai’s Top Source Market 17. Innovative System Indicators for Islamic Tourism Using C-PEST Factors 18. Competitiveness of Tourist Destinations and Brazilian Strategy