Designing Effective Web Surveys

ISBN-13: 9780521889452 / Angielski / Twarda / 2008 / 416 str.

Mick P. Couper

Opis

Designing Effective Web Surveys is a practical guide to designing Web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful Web surveys. It is not intended as a cook book; rather it is meant to get the reader to think about why we need to pay attention to design. It is intended for academic, government, and market researchers who design and conduct Web surveys."

Recenzje

'… website designers interested in programming web surveys and those who already do will find this book useful in understanding how and why the design of these instruments matters from a survey research perspective.' Leah Melani Christian, Pew Research Center for the People and the Press

Spis treści

1. The importance of design for web surveys; 2. The basic building blocks; 3. Going beyond the basics: visual and interactive enhancements to web survey instruments; 4. General layout and design; 5. Putting the questions together to make an instrument; 6. Implementing the design.