ISBN-13: 9780367504120 / Angielski / Miękka / 2020 / 168 str.
ISBN-13: 9780367504120 / Angielski / Miękka / 2020 / 168 str.
Using advanced analytical techniques to interrogate rich qualitative data, the book draws together established theories of decision-making and new product development, coupled with thinking about business sustainability to improve our understanding of this important area of business practice.