Deceptive Brands

ISBN-13: 9786138254379 / Angielski / Miękka / 2018 / 352 str.

Manuel Quiñones

Opis

The neurosales help us measure the reactions of our customers against products or services we offer, not to force them to buy. They help us understand why customers say what they say and do what they do. This new tool is much more effective, because many times our clients have difficulty articulating their feelings or perceptions are distorted due to the process of further rationalization. At the time when you think about feelings, they are altered and the act of observation changes reality. The main benefit of neurosciences is based on obtaining information in real time about the brain areas involved and activated during the perceptual process. That's why we now know that 95% of purchasing decisions are set in the subconscious part of the brain and because of this most of our buying decisions are impulsive, not rational.

O autorze

Quiñones, Manuel
Manuel Quiñones Ph. D., MBA (International) / MC Master of Commerce, is an Author, International Speaker (USA, Canada, Spain, Germany, Latin America), professor and Business Consultant with a wide and proven experience in management, projection and development of the sales department and marketing of various national and international companies.