Customized International Investment Decisions

ISBN-13: 9783639161342 / Angielski / Miękka / 2009 / 260 str.

Sedef Uncu Ak

Opis

As companies operate in an interconnected worldeconomy, the new challenge for these companies is tomanufacture and market innovative products whileconsidering the entire world as the playing field.Today, the ideal global corporation exploits everynew opportunity in the environment, controls everythreat that may occur, and creates effectivestrategies to stay competitive. Often, competitiveadvantages are established by using comparativeadvantages, however, this process requires a vastamount of decision-making and capital. Althoughcompanies are investing their time and money, therealways exists the possibility of ultimate failure dueto long term and short term uncertainty in theenvironment. Many companies fail to realize the fullpotential of their foreign investments because theylacked a structured decision-making methodology forinternational investments. This book offers astructured decision-making model for customizedinternational investment decisions, consideringcompanies in different sectors, which pursuedifferent strategies and have completely differentorganizational cultures.

O autorze

Sedef Uncu Ak is an executive with expertise in strategy
planning & management, business development, investment
strategies, innovation, and R&D management. Born in 1977,
Turkey, she earned her doctorate at NC State University. Dr. Uncu
Ak has formed the strategy&business development unit in her
current company and been leading since 2004.