As companies operate in an interconnected world economy, the new challenge for these companies is to manufacture and market innovative products while considering the entire world as the playing field. Today, the ideal global corporation exploits every new opportunity in the environment, controls every threat that may occur, and creates effective strategies to stay competitive. Often, competitive advantages are established by using comparative advantages, however, this process requires a vast amount of decision-making and capital. Although companies are investing their time and money,...
As companies operate in an interconnected world economy, the new challenge for these companies is to manufacture and market innovative product...