Creative Truth: Start & Build a Profitable Design Business

ISBN-13: 9781138475373 / Angielski / Twarda / 2017

Brad Weaver

Opis

It is not only the UK education system which has recently undergone a process of change, although it has certainly been one of the most dramatically affected. Free market conceptions have played their part in these changes, particularly throughout the European Union. This collection therefore focuses on the economic and social contexts for education both in the UK and internationally, and how these have had an impact on the education systems of different countries. The authors write from a wide range of standpoints, some supportive and some critical of the new paradigms, but all focus on the traditions which have been subjected to ideological attacks, and in the processes and outcomes of those attacks.

Spis treści

Chapter 1

Full Measures: The Creative Business Mindset

Follow Your Passion, Fall Off a Cliff

Business in The Front, Creative in The Back

It’s No Longer a Hobby

Another Creative Business? Really?

Chapter 2

Rookie of the Year: Pushing the Start Button

How to Start

When to Start

Who You Need (Your Services Army)

Where to Start (Finding a Home)

The Truth About Starting

What You Actually Need–The Minimal Starter List

Chapter 3

The Hunt: Sales, Marketing, and Getting Client Work

Getting Clients

Two Sides of Marketing: Inbound & Outbound

Building the Machine

How to Sell Creative Services

Your Online Presence

The Geometry of Business: Targeted Vertical & Horizontal Marketing

Quick Marketing Tips

Chapter 4

Basic Rocket Science: Pricing Your Work

Building a Pricing Strategy

Finding Your Shop Rate & Knowing What You Need

Raising Your Rates

Pricing Model 1: Hourly Billing

Pricing Model 2: Project-based & Flat-fee Pricing

Pricing Model 3: Value-based Pricing

Pricing Model 4: Retainer Pricing

Pricing Model 5: Package Pricing

Pricing Model 6: Performance-based Pricing

Pricing Model 7: Equity Pricing

Additional Pricing Factors

Chapter 5

Home Economics: Getting Paid–Contracts, Operations, and Billing

Proposals

Contracts

Working For Free

Documents

Getting Paid–Invoicing, Billing, & Collections

Cash Flow

Chapter 6

A Very Delicate Matter: Managing Client Expectations

Setting Client Expectations

Communications & Project Management

Client Revisions & Scope Creep

Copyright & Intellectual Property

Long-term Client Relationships

When Things Go South

Chapter 7

Done is Better Than Perfect: Doing the Work

Just Ship It

Imposter Syndrome

Procrastination

Scheduling & Time Management

Delegation

Side Projects

Chapter 8

The Art of Discourse: Community, Collaboration, and Showering Regularly

Avoid Isolation

Build Relationships

Build an Audience

Build Bridges

Build Collaborations

Chapter 9

No Time Like the Future: Growing Your Creative Business

Freelancers vs. Employees

Hiring Help

Scaling

Partnerships & Mergers

Office Space

Failure is an option

Chapter 10

Taking a Break from All Your Worries: This Creative Life

Mind

Body

Stop Being Busy

Burnout

Embrace the ups and downs

About That Courage

Go and Grow

O autorze

Brad Weaver is a Managing Partner & Director of Design at Nine Labs. He founded Suckerpunch in 2007 which merged with Nine Labs in 2014. Previously, he worked on the development of early Mobile and Online Media programs at Verizon Wireless. He works with clients including GE, Pirelli, AT&T, ESPN, Disney, Columbia Records, NATO, The PGA, Coca-Cola, UnitedHealth Group, Macy's, and Hard Rock Café on User Experience and Branding projects.