Creating the Customer-Driven Library: Building on the Bookstore Model

ISBN-13: 9780838908884 / Angielski / Miękka / 2004 / 256 str.

Jeannette A. Woodward

Opis

Bookstores have succeeded by focusing on the customer, and libraries need to take a page from this playbook. While keeping one eye on their mission--to broaden library use and increase relevance while serving community needs--libraries can improve customer service, looks, and functionality in ways that enhance its community mission. Use Creating the Customer-Driven Library to:
- Offer accessible, customer-friendly signs, catalogs, and interior spaces
- Identify the unique needs of your library's community--then meet those needs
- Create a step-by-step, customized promotion plan that communicates with your market
- Find cost-effective ways to connect--from user-friendly Web sites to promo brochures
- Show customers what the library has to offer and entice them to give it a try