Corporate Reputations, Branding and People Management: A Strategic Approach to HR

ISBN-13: 9780750669504 / Angielski / Miękka / 2006 / 400 str.

Graeme Martin; Susan Hetrick

Opis

'Corporate Reputations, Branding and People Management' helps HR practitioners understand the corporate agenda and the role of reputation management, brands, social responsibility and governance in creating competitive advantage and organisational legitimacy.

Recenzje

" ... lays out the meanings of and differences between corporate brands, reputations, organizational identities and images. It also examines how the employer's relationship with individual employees drives corporate reputations and regard for brands 'from the inside out.'"
- HR Magazine, November 1, 2006

Spis treści

1 The Corporate Agenda and its Links with Human Resource Management
2 Managing Corporate Brands and Reputations
3 Organizational Identity, Action and Image: The Lynchpin
4 The Quality of Individual Employment Relationships and Individual Employee Behavior
5 Four Lenses on HR Strategy and the Employment Relationship
6 New Developments in HR Strategy and the Employment Relationship
7 Corporate Reputation and Branding in Global Companies: The Challenges for People Management and HR
8 Corporate Communications and the Employment Relationship
9 Corporate Strategy, Leadership and Identity, and Corporate Social Responsibility
10 Corporate Reputations, Branding and the Future of HR

O autorze

Graeme Martin, Susan Hetrpson