Corporate Communication

ISBN-13: 9780791420560 / Angielski / Miękka / 1994 / 430 str.

Michael B. Goodman

Opis

Communication has become more complex as businesses compete globally. This book explores corporate communication as both a professional practice and as an academic discipline. The essays and case studies provide numerous perspectives on topics such as diversity, sexual harassment, global corporate communications, and communicating corporate culture. These essays are meant to stimulate thought and encourage additional research.