Communication has become more complex as businesses compete globally. This book explores corporate communication as both a professional practice and as an academic discipline. The essays and case studies provide numerous perspectives on topics such as diversity, sexual harassment, global corporate communications, and communicating corporate culture. These essays are meant to stimulate thought and encourage additional research.
Communication has become more complex as businesses compete globally. This book explores corporate communication as both a professional practice and a...
Communication becomes more complex as businesses compete in a global environment. The complexity brought on by an explosion in the number of tools for communication--computers, digital media, interactive corporate television, faxes, e-mail, the Internet--fuels the need for a corporation to consider its communications as central to its strategic plans. Corporate Communications for Executives looks closely at the professional practice of corporate communication. It offers numerous perspectives on ethics, science and society, employee motivation, corporate social responsibility, internal...
Communication becomes more complex as businesses compete in a global environment. The complexity brought on by an explosion in the number of tools for...
The communication role in organizations has changed, just as the nature of organizations has changed in response to the explosion of new communication technologies as well as global networks within organizations. Communication is more complex, strategic, and vital to the health of the organization than it used to be, and it will become increasingly important in the information-driven economy. This book builds upon the authors' 2010 book, Corporate Communication: Strategic Adaptation for Global Practice, which focused on the role of the communicator. This volume examines, analyzes, and...
The communication role in organizations has changed, just as the nature of organizations has changed in response to the explosion of new communication...
The communication role in organizations has changed, just as the nature of organizations has changed in response to the explosion of new communication technologies as well as global networks within organizations. Communication is more complex, strategic, and vital to the health of the organization than it used to be, and it will become increasingly important in the information-driven economy. This book builds upon the authors 2010 book, Corporate Communication: Strategic Adaptation for Global Practice, which focused on the role of the communicator. This volume examines, analyzes, and...
The communication role in organizations has changed, just as the nature of organizations has changed in response to the explosion of new communication...
