ISBN-13: 9781138196841 / Angielski / Twarda / 2018 / 298 str.
ISBN-13: 9781138196841 / Angielski / Twarda / 2018 / 298 str.
Where does food come from? How is food produced? These days, many consumers express their concern over food credence attributes, including animal rights, contamination risk, fair trade, genetic modification, organic farming, geographic origin, and sustainability, and policymakers, producers, and retailers need to understand how consumers value these attributes for the success of their business. This book summarizes empirical findings on consumer valuation of food attributes, explains policies introduced to meet consumer demand for food credence attributes, and discusses the agenda to strengthen communication between producers and consumers.