Competitive Intelligence: How to Gather Analyze and Use Information to Move Your Business to the Top » książka
Competitive Intelligence: How to Gather Analyze and Use Information to Move Your Business to the Top
ISBN-13: 9780684844046 / Angielski / Miękka / 1998 / 304 str.
Competitive Intelligence: How to Gather Analyze and Use Information to Move Your Business to the Top
ISBN-13: 9780684844046 / Angielski / Miękka / 1998 / 304 str.
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In the first book designed for businesses of all sizes and managers at every level, Larry Kahaner explains the increasingly vital practice of competitive intelligence and how American companies can use it for success. With a wealth of case studies, Kahaner shows How to profile your competitors' executives to unmask their decision-making processes The line between legal and illegal or unethical activities How to protect your own company against your competitors' intelligence operations COMPETITIVE INTELLIGENCE is a practical guide to turning raw information into priceless knowledge and winning business strategy.
In the first book designed for businesses of all sizes and managers at every level, Larry Kahaner explains the increasingly vital practice of competitive intelligence and how American companies can use it for success. With a wealth of case studies, Kahaner showsHow to profile your competitors executives to unmask their decision-making processesThe line between legal and illegal or unethical activitiesHow to protect your own company against your competitors intelligence operationsCOMPETITIVE INTELLIGENCE is a practical guide to turning raw information into priceless knowledge and winning business strategy.
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