ISBN-13: 9780877193715 / Angielski / Twarda / 2001 / 282 str.
A guide to going global in business. It provides information on entering international markets, negotiating, conducting meetings and presentations, and working with international partners. The book seeks to shed light on varied business cultures, including those of North America, Europe, Japan, Korea, China, Indonesia, Thailand and the Middle East. There are case studies, anecdotes, social tips, self-tests and tables.