Communication and agribusiness

ISBN-13: 9786209170263 / Angielski / Miękka / 2025 / 56 str.

Christiane Reis Milagres; Ana Luiza R. Carvalho

Opis

This book reports on the positive results achieved by Canchim Barro Branco with the implementation of an Integrated Business Communication Plan (PICE). The history of the breeding farm specialising in genetics for the Brazilian Canchim beef cattle breed, located in Mercês, Zona da Mata Mineira, proves the strategic potential of organisational communication in agribusiness management and serves as an incentive for other small and medium-sized rural producers to invest in this tool.