Communicating the Sacred: Varieties of Religious Marketing

ISBN-13: 9781433187124 / Angielski / Twarda / 2022

Milos Hubina; Francis S. M. Chan

Opis

The book explores marketing as a genuine component of religious traditions. It investigates the theme across a large historic and geographical area, as well as a variety of expressions.

Spis treści

List of Illustrations - List of Tables - List of Abbreviations - Milos Hubina: Introduction: All Religion is Marketing - Adam Anczyk/Halina Grzymala- Moszczynska: Religion on a Placard: A Study on Advertising New Religious Movements in Contemporary Poland - Jana Benická: A Disappeared Leader: Falun Gong and Its Advertisement Outside China - Francis S.M. Chan: 'Failure' of Catholic Propaganda: The Case of Evangelization in Thailand - Dusan Deák: Communicating Devotion: Sharing Experience and Calling for Participation among Muslim Varkaris in India - Julia Estève/Dominique Soutif: Yasovarman I, a Master Propagandist in 9th CE Cambodia - Milos Hubina: The Forest for the Trees: Some Systemic Features of Buddhist Advertising and Propaganda - Pavol Kosnác: Jihadi Marketing: Reasons for the Success of Islamic State Propaganda - Milan Kovác: Visual Propaganda in the Maya Proto- Writing Period: The Example of Stucco Frieze from Palace H-Sub 2, Uaxactun, Guatemala - R.Jeremy Saul: Forward-Looking Statements: How Mediums and Charismatics Make Their Publics - Andrej Zeman: Were Miracles and Martyrdoms Means of Christian Mass Marketing? - About the Authors -Index.

O autorze

Milos Hubina is Assistant Professor at the College of Religious Studies at Mahidol University in Thailand. He received his PhD in comparative religions from Comenius University in Bratislava, Slovakia. He is the author of Consciousness Vast Like an Ocean: Philosophy and Meditation in Indian Buddhism (in Slovak). His professional interests include Theravada rituals, religion and motivation, and cognitive studies of religion.

Francis S.M. Chan is Foreign Expert at the College of Religious Studies at Mahidol University in Thailand and English Master Trainer at the Institute of International Education-Southeast Asia. He received his PhD in religious studies from Mahidol University in Thailand. He is the author of "Attitudes of Bangkok Catholics Toward Buddhists," published in Studia Orientalia Slovaca. His professional interests include comparative religion and Christian minorities in Asia.