Case method for the marketing of Poro Cheese

ISBN-13: 9786206334309 / Angielski / Miękka / 52 str.

Claudia Ávila; Ma. Ydolina Rosales Pérez

Opis

The use of the case method as a pedagogical means is justified by the idea that students, both individually and in groups, learn better because they accept more responsibility in the development of the discussion and get closer to the reality of their future professional; it is an active method that requires constant student participation and whose success depends fundamentally on the competence of the teacher in its use.

O autorze

Academic background: Bachelor's degree in Commercial Relations. Master in Management with specialisation in Strategic Marketing. Accreditation in LabSag softwareBusiness experience. Volkswagen de México. Administrative Assistant. Customer CRM management, Customer portfolio management. Mexican Association of Zebu Breeders.