CHURCH BRANDING: EFFECTIVE STRATEGIES FOR EXPANDING CHURCH MEMBERSHIP

ISBN-13: 9786208443801 / Angielski / MiÄ™kka / 2025 / 148 str.

Francis Osei; Beverley Wilson-Wünsch

Opis

This book is a practical guide for churches seeking to build strong, authentic brands that enhance community presence, deepen engagement, and attract new members. Grounded in the belief that a church's brand should reflect its spiritual mission, it offers a step-by-step approach to clarifying vision, defining core values, and communicating a clear identity. As Proverbs 29:18 says, "Where there is no vision, the people perish" (KJV), emphasizing the need for a faith-driven direction in branding.Beyond foundational principles, the book explores digital engagement, inclusive environments, leadership development, and community outreach. Drawing from 1 Corinthians 12, it highlights unity and collaboration as keys to a thriving church brand. Case studies show how churches adapt to societal shifts and technological change through innovative branding.Ultimately, branding is presented not as marketing, but as a tool to share faith with purpose. As Matthew 5:16 says, "Let your light shine before others..." (KJV), this book inspires churches to be beacons of hope, relevance, and transformation.