This book is a practical guide for churches seeking to build strong, authentic brands that enhance community presence, deepen engagement, and attract new members. Grounded in the belief that a church's brand should reflect its spiritual mission, it offers a step-by-step approach to clarifying vision, defining core values, and communicating a clear identity. As Proverbs 29:18 says, "Where there is no vision, the people perish" (KJV), emphasizing the need for a faith-driven direction in branding.Beyond foundational principles, the book explores digital engagement, inclusive environments,...