Business Trends in Practice: The 25+ Trends That Are Redefining Organizations

ISBN-13: 9781119795575 / Angielski / Twarda / 2021 / 352 str.

Bernard Marr

Spis treści

Part I Introduction: Riding the Wave of Transformation 1Chapter 1 The Five Global Shifts That Will Shape the Organizations of the Future 3Chapter 2 The Ten Tech Mega-Trends Every Business Leader Should Know About 21Part II Rethinking Key Sectors 45Chapter 3 How We Generate Energy: The Three Trends Transforming the Energy Sector 47Chapter 4 How We Stay Healthy: The Seven Trends Shaping Healthcare 59Chapter 5 How We Learn: The Two Main Shifts in Education 73Chapter 6 How We Feed Ourselves: The Two Key Innovations Needed to Transform Agriculture 85Chapter 7 How We Make and Build Things: Eleven Trends to Watch Across Manufacturing and Construction 99Chapter 8 How We Move People and Goods: The Three Trends Revolutionizing Transportation 111Chapter 9 How We Look After Our Money: The Four Shifts That Will Shape the Financial Sector 121Part III Rethinking What Businesses Offer 131Chapter 10 Channel Digitization and Expansion: The Move from Physical to Digital/Hybrid Products and Channels 133Chapter 11 Cognifying Products and Services: Smarter Products, Smarter Services 145Chapter 12 Right Time, Right Place, Right for You: The Rise of Micro-Moments and Personalization 155Chapter 13 Subscription and Servitization: The As-a-Service Revolution 165Chapter 14 Cutting Out the Middlemen: How Brands Are Going Direct to the Consumer 177Chapter 15 From B2C to "All to All": The Rise of Platforms, the Sharing Economy, and Crowdsourcing 189Chapter 16 More Immersive Experiences: How Brands Are Wowing Customers with Memorable Experiences 199Chapter 17 Conscious Consumption: Consumer Demand for Sustainable, Responsible Products 209PART IV Rethinking How Businesses Are Run 221Chapter 18 Sustainable and Resilient Operations: Building a Stronger, More Responsible Company 223Chapter 19 Finding the Balance Between Humans and Intelligent Cobots: The Blended Workforces of the Future 237Chapter 20 Finding and Keeping Talent: The Shifting Talent Pool and Employee Experience 249Chapter 21 Organizing to Win: Flatter, More Agile Organizations 259Chapter 22 Authenticity: Why Brands and Leaders Need to Keep It Real 271Chapter 23 Purposeful Business: Why Does Your Business Exist? 281Chapter 24 Co-Opetition and Integration: A New Age of Integrated Collaboration 291Chapter 25 New Forms of Funding: The Democratization of Business Funding 301Part V Where to Go from Here 309Chapter 26 Final Words: Four Key Takeaways for Business Leaders 311Acknowledgments 317About the Author 319Index 321

O autorze

BERNARD MARR is an internationally recognized speaker and business strategist, a best-selling author, and advisor to global companies and governments around the globe. He is a renowned futurist, writing regularly for Forbes on topics including artificial intelligence, big data and blockchain.