Business Plans For Dummies

ISBN-13: 9781119866374 / Angielski / Miękka / 2022 / 416 str.

Steven D. Peterson

Spis treści

Introduction 1Part 1: Getting Started with Business Plans 5Chapter 1: Preparing to Do a Business Plan 7Chapter 2: Understanding the Importance of a Business Plan 23Chapter 3: Setting Off in the Right Direction 39Chapter 4: Charting the Proper Course 51Part 2: Describing Your Marketplace 67Chapter 5: Examining the Business Environment 69Chapter 6: Slicing and Dicing Markets 95Chapter 7: Getting Up Close and Personal with Customers 117Chapter 8: Covering Your Competition 139Part 3: Weighing Your Company's Prospects 161Chapter 9: Assessing Where You Stand Today 163Chapter 10: Profiting from Your Business Plan 183Chapter 11: Figuring Out the Financial Details 201Chapter 12: Forecasting and Budgeting 221Part 4: Looking to the Future 239Chapter 13: Confronting Uncertainty 241Chapter 14: Thinking Strategically 265Chapter 15: Growing Up, Growing Bigger, and Growing Old 285Part 5: Putting Your Business Plan into Action 313Chapter 16: Shaping and Shape-Shifting Your Organization 315Chapter 17: Leading the Way 325Part 6: The Part of Tens 335Chapter 18: Ten (Or So) Signs That Your Business Plan Needs Refreshing -- or Worse 337Chapter 19: Ten (Or So) Questions to Ask about Your Plan 343Chapter 20: Ten (Or So) Business-Planning Never-Evers 349Appendix: A Sample Business Plan 355Index 381

O autorze

Paul Tiffany, PhD, is a professor at the Haas School of Business, UC Berkeley, where he teaches courses on public policy and management. He is an expert in business strategy and management. Prior to beginning his career in academia, Tiffany worked as a business consultant and continues to lead his own consulting agency.Steven D. Peterson, PhD, is the senior partner and founder of the management tool development company Strategic Play Technologies.