Business Planning for Games

ISBN-13: 9781032403380 / Twarda / 2023 / 192 str.

Christopher Buckingham

Opis

This is a practical guide to help readers think about various planning aspects of their proposed games business, and grow their businesses to become more successful. The book includes customary business plan headings and worksheets where the reader can record their working-outs as they start to articulate the vision behind their game.

Spis treści

1. Executive Summary. 2. Vision. 3. Mission. 4. Operations. 5. Research. 6. Branding. 7. Marketing. 8. Finances. 9. Introduction: Level Two. 10. Worksheet 01: Game. 11. Worksheet 02: The Opportunity. 12. Worksheet 03: Goals. 13. Worksheet 04: Customers. 14. Worksheet 05: Success. 15. Worksheet 06: Strategy. 16. Worksheet 07: Marketing. 17. Worksheet 08: Resources. 18. Worksheet 09: Partners. 19. Worksheet 10: Finance. 20. Worksheet 11: Operations. 21. Worksheet 12: Model.

O autorze

Dr Christopher Buckingham teaches research methodologies and methods. His main role as Senior Lecturer at Winchester School of Art (University of Southampton) is teaching on the Global Advertising & Branding (MA). He also helped create and deliver the undergraduate programme Business of Games and related modules on business for the creative industries.