Building Strategy from the Middle: Reconceptualizing Strategy Process

ISBN-13: 9780761906445 / Angielski / Twarda / 2000 / 216 str.

Steven W. Floyd; Bill Wooldridge; Bill Wooldridge

Opis

Reframes the perspective taken in most strategy research in two key ways: by describing organizational renewal from a middle-level perspective and by reconceptualizing the theoretical basis for strategy process research.