Broadcasting in a Social Media World: How Broadcasters in the UK Are Reaching Audiences Through New Screens

ISBN-13: 9781138954137 / Angielski / Miękka / 2025 / 224 str.

Rowan Kerek Robertson; Lalita Taylor

Spis treści

1. How Broadcasters Use Social Media 2. A Winning Formula, When It Works Best 3. Managing a Brand Across Social Media Platforms 4. How to Make the Most of the TX (or Broadcast) Moment 5. Making Sense of Large Portfolios 6. Finding New Audiences 7. Numbers, Numbers Everywhere 8. Personality vs. Programme 9. Everything in Moderation 10. Fire! What to Do When Things Go Wrong 11. Social Media Innovation 12. The Power of the People 13. Better Together 14. Mining Social for Big News