Brewing Up a Business: Adventures in Beer from the Founder of Dogfish Head Craft Brewery

ISBN-13: 9780470942314 / Angielski / Miękka / 2011 / 304 str.

Sam Calagione

Opis

Updated business wisdom from the founder of Dogfish Head, the nation's fastest growing independent craft brewery Starting with nothing more than a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery, one of America's best and fastest growing craft breweries. In this newly updated Second Edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to operate and grow a successful business. In several new chapters, he discusses Dogfish's most innovative marketing ideas, including how social media has become an integral part of the business model and how other small businesses can use it to catch up with bigger competitors. Calagione also presents a compelling argument for choosing to keep his business small and artisanal, despite growing demand for his products.

• Updated to offer a more complete look at what it takes to keep a small business booming
• An inspiring story of renegade entrepreneurialism and the rewards of dreaming big, working hard, and thinking unconventionally
• Shows how to use social media to reach new customers and grow a business

For any entrepreneur with a dream, Brewing Up a Business, Second Edition presents an enlightening, in-depth look at what it takes to succeed on their own terms.

Spis treści

Foreword: The Passion of the Individual vii

Preface ix

Introduction xiii

Chapter 1 THE UNCONVENTIONAL BEGINNINGS OF AN ENTREPRENEUR 1

Chapter 2 BUSINESS FROM THE INSIDE OUT: Self–Discovery, Inspiration, Passion 21

Chapter 3 KEEPING YOUR BALANCE: Creating a Harmony between Work and Life 37

Chapter 4 CREATING A BUSINESS OFFERING: Developing Goods and Services 55

Chapter 5 CRAFTING A BRAND IN A COOKIE–CUTTER WORLD: Embracing Your Inefficiencies 73

Chapter 6 MARKETING ON A SMALL–BUSINESS BUDGET: Promoting Your Business with Little or No Money 89

Chapter 7 GOING SOCIAL 119

Chapter 8 PUBLICITY STUNTS (ARE POORLY NAMED) 125

Chapter 9 STALKING THE KILLER APP: Creating Innovation 153

Chapter 10 SELLING DISTINCTION, SPECIALIZATION, AND VARIETY 179

Chapter 11 CASH IS KING (WELL, SORT OF) 195

Chapter 12 LEADERSHIP: In Theory and in Practice 213

Chapter 13 EFFECTIVELY MANAGING COWORKERS 231

Chapter 14 WORKING TOWARD IRRELEVANCE 243

Chapter 15 HOME BREW RENDEZVOUS 257

Chapter 16 TO SMALL–BUSINESS SUCCESS 265

Index 271

O autorze

SAM CALAGIONE is the founder and owner of Dogfish Head Craft Brewery in Milton, Delaware, one of the nation′s fastest growing independent breweries, and Dogfish Head Brewings & Eats in Rehoboth Beach, Delaware. His innovative style has earned him a reputation as one of America′s most adventurous entrepreneurs and brewers. A Small Business Association Businessman of the Year and a Huffington Post Game Changer for 2010, he is the star of the Discovery Channel′s new show Brew Masters. He lives in Lewes, Delaware.

Blurb

Brewing Up a Business reveals how Sam Calagione built Dogfish Head Craft Brewery from a tiny operation to one of the fastest growing breweries in America by dreaming big, working hard, and thinking differently. Packed with real–world lessons every businessperson can learn from, this revised edition includes new chapters on Sam′s most innovative and unconventional marketing techniques, including how Dogfish uses social media to level the playing field against bigger competitors—and how you can too.

"Rarely is a book as good as a beer, but this one is. It′s written with humor, humility, and passion, essential ingredients for any entrepreneur."
—BOB GUCCIONE JR., founder of Spin magazine and Gear magazine

"Brewing Up a Business will inspire both entrepreneurs and aspiring small business owners to have the confidence to follow their dreams."
—JIM DAVIS, Chairman and CEO of New Balance

"Sam Calagione embodies the spirit of a true Delaware entrepreneur. Starting out as the smallest brewery in the nation, Sam′s ambition, acute business sense, and vision have allowed Dogfish Head Craft Brewery to successfully enter an extremely competitive market as Dogfish Head continues to leave an indelible mark on the beer industry."
—RUTH ANN MINNER, former Governor of Delaware

"Everything you want to know about succeeding in business you can learn from beer. At least, you can if it′s the remarkable story of Dogfish Head Craft Brewery. Brewing Up a Business is like a how–to manual for entrepreneurs. With humor, creativity, and wisdom, Sam Calagione has crafted a new kind of business book that′s as unique as his great beer!"
—JOE CALLOWAY, author of Becoming a Category of One and Indispensable