Brand awareness of gyms and fitness centres in a city in Portugal

ISBN-13: 9786206612476 / Angielski / Miękka / 52 str.

Sofia Correia; Alfredo Silva

Opis

It is in cities that the majority of spaces and infrastructures are concentrated to meet people's preferences for physical activity and sport. In Europe, 15% of citizens who practise physical activity and sport do so in a gym or fitness centre (European Commission, 2014). For proper business development, gyms and fitness centres need to have up-to-date information on brand awareness levels.