Brand Equity Dimension & Buying Behavior: Concepts-Empirical Relevance

ISBN-13: 9786202068710 / Angielski / Miękka / 2017 / 116 str.

Anupama Chirag Dave; Mamta Brahmbhatt

Opis

This book draws strand from precedent literatures with an objective of authenticating the relevance of concepts of brand equity & buying behavior model. This book is going to be useful for budding & practicing managers as they can utilize this knowledge while practicing these concepts in real world. Contents of this book are going to be vital for research scholars working in the area of consumer behavior and brand equity.

O autorze

Dr. Anupama Chirag Dave,Assistant professor - MBA, B.Com, MBA (Marketing), M.Com, Ph.D. (Marketing), UGC - NET (Management) Dr.Mamta Brahmbhatt,Associate professor- MBA, BBA, DCA, MBA (Finance), M.Com (Business/Finance), Ph.D. (Banking Management), UGC_NET (Management), GSLET(Commerce).