Beyond the Visual: An Introduction to Researching Multimodal Phenomena

ISBN-13: 9780807766842 / Angielski / Miękka / 2022

Theo van Leeuwen

Spis treści

• Contents
• Foreword
• Theo van Leeuwen xi
• Acknowledgments xiii
• Introduction 1
• PART I: FOUNDATIONS
• 1. Conceptualizing Visual and Multimodal Phenomena 17
• 2. Theoretical Foundations of Multimodal Research 32
• PART II: ANALYTICAL FRAMEWORKS: TEXTS AND OBJECTS
• 3. Iconographical Analysis 51
• 4. Visual Discourse Analysis 58
• 5. Visual Rhetorical Analysis 65
• 6. Multimodal Framing Analysis 71
• 7. Multimodal Content Analysis 78
• 8. Systemic Functional Multimodal Discourse Analysis 86
• 9. Multimodal Genre Analysis 93
• Research Vignettes: Texts and Objects 99
• Research Vignette 1: Young Children's Multimodal Compositions 99
• Lindsey Moses
• Research Vignette 2: Multimodal Content of Magazine Covers 102
• Stephanie F. Reid, Danielle Kachorsky, and Kathryn P. Chapman
• Research Vignette 3: Critical Visual Discourse Analysis of 3-D Sculpture 107
• Peggy Albers
• Research Vignette 4: Multimodal Content Analysis of Wine Labels 110
• Frank Serafini
• Research Vignette 5: Examining Wordless Picture Books 115
• Evelyn Arizpe and Julie E. McAdam
• Research Vignette 6: A Critical Multimodal Comparison of Animation Software 118
• Emilia Djonov
• Research Vignette 7: Multimodality and Orientation-to- Action in Video Games 122
• Jeffrey B. Holmes, Earl Aguilera, and Kelly M. Tran
• Research Vignette 8: Animated Movie Adaptations of Literary Picture Books 125
• Len Unsworth
• PART III: ANALYTICAL FRAMEWORKS: EVENTS AND SPACES
• 10. Social Semiotic Multimodal Analysis 133
• 11. Critical Multimodal Analysis 140
• 12. Mediated Discourse (Interactional) Analysis 147
• 13. Multimodal Ethnographic Analysis 153
• 14. Spatial Discourse Analysis 160
• 15. Multimodal Cultural Analysis 166
• 16. Digitally Based Multimodal Analysis 173
• Research Vignettes: Events and Spaces 180
• Research Vignette 9: Mapping (Visual) Identities During COVID-19 180
• Jennifer Rowsell
• Research Vignette 10: Critical Multimodal Analysis of Voting Spaces 183
• Marva Cappello
• Research Vignette 11: Multimodal Interaction Analysis of Social Positioning in Young Children at School 187
• Katie Bernstein
• Research Vignette 12: Understanding Spatial Pedagogy 190
• Fei Victor Lim
• Research Vignette 13: Collective Multimodal Research of Social Interaction in the COVID-19 Pandemic 194
• Elisabetta Adami
• Research Vignette 14: Analyzing Children's Virtual Realities 197
• Kathy A. Mills and Lesley Friend
• Research Vignette 15: A Multimodal Analysis of Children's Play 201
• Kate Cowan and John Potter
• Research Vignette 16: Spatial Discourse Analysis of Informal Outdoor Learning Spaces 204
• Louise Ravelli
• Epilogue: Looking Back, Moving Forward 209
• References 215
• Index 235
• About the Author and the Contributors 245