Becoming a Personal Trainer For Dummies

ISBN-13: 9781119891482 / Angielski / Miękka / 2022 / 384 str.

Shannon Austin

Spis treści

Introduction 1Part 1: Shaping Up to Be a Personal Trainer 7Chapter 1: Introducing the World of Personal Training 9Chapter 2: Getting Certified 23Chapter 3: Building Your Skills 37Chapter 4: Planning Your Start 47Part 2: Becoming a Successful Personal Trainer 65Chapter 5: Creating Your Business Plan 67Chapter 6: Setting Up Shop 79Chapter 7: Developing Sound Business Practices 97Chapter 8: Flexing Your Marketing Muscles 117Chapter 9: Retaining Your Clientele 133Part 3: Putting the Personal into Personal Training 153Chapter 10: Getting to Know You: Performing Initial Consultations 155Chapter 11: The First Session: Performing the Fitness Assessment 171Chapter 12: Before We Meet Again: Planning the Program 189Chapter 13: Taking Your Client through the First Workout 205Chapter 14: Choosing Exercises and Teaching Your Beginning Client 217Chapter 15: Taking Your Client to the Next Level 225Part 4: Growing Your Personal Training Business 237Chapter 16: Preparing for Growth: Automating and Documenting Your Workflow 239Chapter 17: Hiring Additional Staff 251Chapter 18: Establishing Your Business Culture 269Part 5: The Part of Tens 283Chapter 19: Ten Great Ways to Expand Your Services 285Chapter 20: Ten Helpful Tools 291Chapter 21: Ten Ways to Be the Best Personal Trainer You Can Be 297Index 305

O autorze

Shannon Austin holds a Master of Science degree in Exercise Science & Health Promotion, with a concentration in Wellness Coaching. She was a personal trainer from 1999 to 2002 and went on to become the founder, owner, and personal trainer at Mota Fitness in Lake Oswego, Oregon.