Artificial Intelligence in Practice: How 50 Successful Companies Used AI and Machine Learning to Solve Problems

ISBN-13: 9781119548218 / Angielski / Twarda / 2019 / 352 str.

Bernard Marr

Opis

Cyber-solutions to real-world business problems Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success. It is used in areas ranging from banking and finance to social media and marketing. This technology continues to provide innovative solutions to businesses of all sizes, sectors and industries. This engaging and topical book explores a wide range of cases illustrating how businesses use AI to boost performance, drive efficiency, analyse market preferences and many others. Best-selling author and renowned AI expert Bernard Marr reveals how machine learning technology is transforming the way companies conduct business. This detailed examination provides an overview of each company, describes the specific problem and explains how AI facilitates resolution. Each case study provides a comprehensive overview, including some technical details as well as key learning summaries:

• Understand how specific business problems are addressed by innovative machine learning methods
• Explore how current artificial intelligence applications improve performance and increase efficiency in various situations
• Expand your knowledge of recent AI advancements in technology
• Gain insight on the future of AI and its increasing role in business and industry

Artificial Intelligence in Practice: How 50 Successful Companies Used Artificial Intelligence to Solve Problems is an insightful and informative exploration of the transformative power of technology in 21^st century commerce.

Spis treści

Introduction 1Part 1 Artificial Intelligence Trailblazers1 Alibaba: Using Artificial Intelligence To Power The Retail And Business-To-Business Services Of The Future 132 Alphabet and Google: Maximizing The Potential Of Artificial Intelligence 213 Amazon: Using Deep Learning To Drive Business Performance 294 Apple: Integrating AI Into Products And Protecting User Privacy 375 Baidu: Machine Learning For Search Engines And Autonomous Cars 436 Facebook: Using Artificial Intelligence To Improve Social Media Services 497 IBM: Cognitive Computing Helps Machines Debate With Humans 558 JD.com: Automating Retail With Artificial Intelligence 619 Microsoft: Making Artificial Intelligence Part Of The Fabric Of Everyday Life 6910 Tencent: Using Artificial Intelligence To Power We Chat And Healthcare 75Part 2 Retail, Consumer Goods and Food and Beverage Companies11 Burberry: Using Artificial Intelligence To Sell Luxury 8312 Coca-Cola: Using Artificial Intelligence To Stay At The Top Of The Soft Drinks Market 8713 Domino's: Using Artificial Intelligence To Serve Up Hundreds Of Thousands Of Pizzas Every Day 9314 Kimberly-Clark: Using AI To Make Sense Of Customer Data 9915 McDonald's: Using Robots And Artificial Intelligence To Automate Processes 10516 Samsung: Automating The Home And Workplace With Artificial Intelligence 11117 Starbucks: Using Artificial Intelligence To Sell Millions Of Coffees Every Day 11718 Stitch Fix: Combining The Power Of Artificial Intelligence And Humans To Disrupt Fashion Retail 12319 Unilever: Using Artificial Intelligence To Streamline Recruiting And Onboarding 12920 Walmart: Using Artificial Intelligence To Keep Shelves Stacked And Customers Happy 135Part 3 Media, Entertainment and Telecom Companies21 The Walt Disney Company: Using Artificial Intelligence To Make Magical Memories 14322 Instagram: Using Artificial Intelligence To Tackle Online Bullying 14923 LinkedIn: Using Artificial Intelligence To Solve The Skills Crisis 15524 Netflix: Using Artificial Intelligence To Give Us A Better TV Experience 16125 Press Association: Using Artificial Intelligence To Cover Local News Stories 16726 Spotify: Using Artificial Intelligence To Find New Music You Will Love 17327 Telefonica: Using Artificial Intelligence To Connect The Unconnected 17928 Twitter: Using Artificial Intelligence To Fight Fake News And Spambots 18529 Verizon: Using Machine Learning To Assess Service Quality 19130 Viacom: Using Artificial Intelligence To Stream Videos Faster And Improve Customer Experience 197Part 4 Services, Financial and Healthcare Companies31 American Express: Using Artificial Intelligence To Detect Fraud And Improve Customer Experience 20532 Elsevier: Using Artificial Intelligence To Improve Medical Decisions And Scientific Research 21133 Entrupy: Using Artificial Intelligence To Combat The $450 Billion Counterfeit Industry 21734 Experian: Using Artificial Intelligence To Make Mortgages Simpler 22135 Harley-Davidson: Using Artificial Intelligence To Increase Sales 22736 Hopper: Using Artificial Intelligence To Travel For Less 23337 Infervision: Using Artificial Intelligence To Detect Cancer And Strokes 23938 Mastercard: Using Artificial Intelligence To Cut Down The "False Declines" That Cost Businesses Billions Each Year 24539 Salesforce: How Artificial Intelligence Helps Businesses Understand Their Customers 24940 Uber: Using Artificial Intelligence To Do Everything 255Part 5 Manufacturing, Automotive, Aerospace and Industry 4.0 Companies41 BMW: Using Artificial Intelligence To Build And Drive The Cars Of Tomorrow 26342 GE: Using Artificial Intelligence To Build The Internet Of Energy 26943 John Deere: Using Artificial Intelligence To Reduce Pesticide Pollution In Agriculture 27544 KONE: Using Artificial Intelligence To Move Millions Of People Every Day 28145 Daimler AG: From Luxury Personal Cars To Passenger Drones 28746 NASA: Using Artificial Intelligence To Explore Space And Distant Worlds 29347 Shell: Using Artificial Intelligence To Tackle The Energy Transition 29948 Siemens: Using Artificial Intelligence And Analytics To Build The Internet Of Trains 30549 Tesla: Using Artificial Intelligence To Build Intelligent Cars 31150 Volvo: Using Machine Learning To Build The World's Safest Cars 317Part 6 Final Words and Artificial Intelligence Challenges51 Final Words And Artificial Intelligence Challenges 323About the Author 329Acknowledgments 331Index 333

O autorze

BERNARD MARR is the founder and CEO of Bernard Marr & Co and an internationally best-selling business author, futurist, keynote speaker and strategic advisor to companies and governments. He is one of the world's most highly respected voices and a renowned expert when it comes to topics such as artificial intelligence and big data. Marr advises many of the world's best-known organizations on strategy, digital transformation and business performance. He is the author of Big Data in Practice: How 45 Successful Companies used Big Data Analytics to Deliver Extraordinary Results and Big Data: Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance, both published with Wiley.MATT WARD is the research lead for Bernard Marr & Co. Matt has a background in investigative journalism and spent the last few years working closely with Bernard Marr on the latest technology topics. Matt is an expert and experienced writer in the field of business technology and artificial intelligence, where he has worked with companies such as IBM, Intel, Citibank and NASA.