Art/Commerce: The Convergence of Art and Marketing in Contemporary Culture

ISBN-13: 9783837626193 / Angielski / Miękka / 2014 / 340 str.

Maria Slowinska

Opis

This book compellingly argues how and why art and marketing often look alike today. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object, persona) to bridge present and past, aesthetic appearance and theoretical discourse, and traditional divisions between art and commerce. Beyond both pessimistic and celebratory rhetorics, Art/Commerce explains contemporary phenomena in which the aestheticization of commerce and the commercialization of aesthetics converge.

Recenzje

Besprochen in: http://www.arteconomy24.ilsole24ore.com, 01.08.2015, Marilena Pirelli

O autorze

Slowinska, Maria A.Maria A. Slowinska studied at Johns Hopkins University, Yale University and Freie Universität Berlin, where she received her doctorate. She is now a Strategy and Innovation Consultant working at the confluence of academic research and industrial development.